BRISBANE, Australia - As The Everest, the world’s richest race on turf, approaches on October 19, SportsPick is set to transform the pub and club scene with its most exciting initiative in 2024: a $1 Million Tipping Competition.
This groundbreaking event promises to redefine patron engagement and revenue potential for venues across the country.
Gregg Downward, Head of Engagement at SportsPick, emphasised the significance of this competition.
"The $1 Million Tipping Competition on The Everest isn't just another contest – it's a game-changer for Australian pubs and clubs. We're offering venues an unparalleled opportunity to become the ultimate destination for racing enthusiasts on one of the biggest days in the racing calendar."
The competition, free for patrons to play and at no additional cost for SportsPick venues, is designed to drive foot traffic, increase dwell time, and boost revenue significantly.
"The Punters Challenge has created a consistent buzz in participating venues,"
"To reap the benefits, venue operators should use the tailored promotional materials we’ve provided to let patrons know that their venue is hosting this exciting tipping competition," Downward said.
"We're backing this with a comprehensive marketing blitz across radio, billboards, and digital channels to ensure maximum visibility and patron engagement."
To support this flagship event, SportsPick is leveraging the success of its ongoing initiatives. The Punters Challenge $50K Championship, which kicked off on August 17, has already proven its worth in enhancing patron engagement.
"The Punters Challenge has created a consistent buzz in participating venues," Downward said."It's been an excellent primer for The Everest competition, building a community of engaged racing fans week after week.
"Additionally, the Spring Racing tipping competitions, backed by a $15,500 national prize pool, have been keeping patrons involved throughout the season, helping venues turn casual racing fans into regular patrons, setting the stage for the grand finale on The Everest.
Mark Sturdy, Managing Director of Entain Venues, the company behind SportsPick, underscored the strategic importance of these initiatives.
"Our goal is to offer venues a comprehensive engagement strategy that spans the entire racing season. The $1 Million Tipping Competition on The Everest is the hero of this strategy, creating a major point of difference for customers to come to their local participating venue for their Everest race day."
For more information about the $1 Million Tipping Competition on The Everest and other SportsPick initiatives, please visit entainvenues.com.au or contact venues@entaingroup.com.au.
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